Iceland launches new mobile-friendly website

Source: The Grocer, Monday, Apr 15, 2019


UK frozen food specialist Iceland has launched a new website, for faster shopping and a better experience on mobile phones. A new pop-up box with predictive results allows users to add products to their basket before they’ve finished typing, while a favorites function lets shoppers save their repeat purchases.  There’s no longer any need to book a delivery slot before beginning to shop and more ways to pay have been introduced, including PayPal.