Walmart US tests LED-projected floor ads

Source: talkbusiness, Friday, Apr 19, 2019

Walmart US is using innovative measures in-stores to boost sales by testing LED projectors that display ads on the floor of its Supercenter in Bentonville, US. There are three projectors displaying colorful ads on the floors in the toy section of the store. The floor ads draw attention to special price rollbacks or everyday low prices of specific toys. The projectors are mounted in the ceiling above the aisles.

The test in Store 100 in Bentonville comes on the heels of the Polymorph Labs acquisition for an undisclosed amount. Walmart said the deal will help it better interface with suppliers on ads produced directly through Walmart’s Media Group.