Alibaba Tmall Fresh chooses New Zealand as first Country Flagship

Source: alizila, Friday, Apr 19, 2019

Alibaba Tmall has added its first Country Flagship portal to its Tmall Fresh online supermarket offer, with 18 New Zealand food and beverage brands signing up to showcase their goods via the platform. The New Zealand Food Basket grouping includes national and regional suppliers across dairy, seafood, produce and beverages. The showcase will, the parties believe, give the producers greater exposure in the Chinese market. In a test live-streamed targeted promotion this week, a test SKU saw orders of 1200 in two minutes compared to the average orders of 200 units a month.