Decathlon opens mobile-tech driven first US store

Source: Yahoo!, Thursday, Apr 18, 2019

Following the launch of its first US ‘Lab Store’ in 2018, sporting goods retailer Decathlon has opened a 47,000 sq ft experiential store in Emeryville, California. Despite being six times the size of its previous location, the new superstore will have no fixed registers or checkout lines anywhere inside, and it will be entirely cashless.

Instead, customers will complete purchases using NewStore’s Mobile Checkout Station. At the store, each sales associate is equipped with an iPhone that replaces legacy retail technology and provides access to capabilities such as endless aisle, mobile checkout, clienteling, and in-store pickup.