Reliance Retail pulls out brands from Amazon, Flipkart ahead of ecommerce launch
As a precursor to the launch of its own business-to-consumer (B2C) marketplace that will sell everything from food to fashion, Reliance Industries – parent of Reliance Retail - has started withdrawing its clothes, shoes and lifestyle products from would-be rival marketplaces like Amazon and Flipkart. These include its own as well as global brands for which the group has selling rights in India.
The process of withdrawals has gathered pace in recent months as Reliance prepares for its major online initiatives later this year. Reliance has the highest number of global fashion and lifestyle brands in its stable with around four dozen joint ventures or master franchisee arrangements with international labels including Diesel, Kate Spade, Steve Madden, Burberry, Canali, Emporio Armani, Furla, Jimmy Choo and Marks & Spencer. Many of these brands are sold online on Amazon, Flipkart, Myntra, Jabong and Tata Cliq, among other sites.