Poundland plans aggressive UK expansion of its Pep&Co clothing brand

Source: retailgazette, Monday, May 6, 2019

UK value retailer Poundland will bring its Pep&Co clothing brand to an additional 500 outlets, bringing the total number of stores stocking the lines to approximately 850. The brand debuted in Poundland and Dealz Ireland outlets last year and is seen as a major plank of the company’s strategy to broaden its value offer to attract a wider audience.