Magnit trials grocery delivery in Krasnodar
Russian grocery chain Magnit is preparing to launch a grocery delivery service. The retailer is currently testing the service in Krasnodar, Russia as part of its omnichannel strategy.
Over the next five years, Magnit will invest in the development of its omnichannel capabilities. By launching a grocery delivery service, Magnit expects its customers to be able to switch between different channels. (Russian language)