Gome launches storefront on Alibaba’s Tmall

Source: kr-asia, Wednesday, May 8, 2019

Leading Chinese electronics player Gome has opened a flagship store on Tmall, Alibaba’s business-to-customer platform, to sell home appliances. The retailer chose Tmall as a channel to premiere a new product line under its own brand Gome Zhineng, indicating its high hopes that this online channel can activate new customers.