Gome launches storefront on Alibaba’s Tmall

Source: kr-asia, Wednesday, May 8, 2019

Chinese electricals major Gome has ramped up its O2O capabilities with the launch of a storefront on Tmall as it seeks to find new shoppers. The site has been used to promote its new Gome Zhineng (Gome Smart) product line, part of a strategy to develop further inroads in the connected home sector.

The launch on Tmall fills in a significant blank in Gome’s online portfolio as it looks to become a New Retail player after several years lagging behind the curve on omnichannel initiatives.