Woolworths (AUS) flexes assortment at Metro convenience stores
smh, Thursday, May 9, 2019
Woolworths (AUS) is experimenting with fresh seafood, organic meat and unpackaged vegetables at its smaller Metro convenience stores, to try and cater to local shoppers' tastes and their growing preference for buying food in smaller amounts more often.
The retailer started rolling out its Metro convenience stores five years ago, and now has 36 across the country concentrated in inner-city and suburban locations, with another to open in Rozelle, in inner-western Sydney. As a case in point, the Rozelle store will be the first Metro to stock fresh seafood, from an in-store 'pop-up' running Thursday to Sunday.