Petco adds in-store pet food kitchen in NYC

Source: forbes, Monday, May 13, 2019

Petco is taking experiential retail to a new level with the opening of its first-ever pet food kitchen today. Created in partnership with JustFoodForDogs, the new kitchen in Petco's Union Square flagship store in New York City also delivers on the company's promise of better nutrition for pets and more choices for their parents.

This follows Petco’s announcement earlier this month that it has removed all pet food and treats containing artificial colors, flavors and preservatives that don’t meet its nutrition standards from its 1,500-plus stores and website.