Tesco to reduce assortment by 20%

Source: thetimes, Monday, May 13, 2019

Tesco chief executive Dave Lewis is to sweep 20% of its 40,000 products off the supermarket chain’s shelves. Andrew Yaxley, the Chief Product Officer, told suppliers last week that Tesco plans to slash its range further as it fights back against German discounters Lidl and Aldi.

The deepest cuts are likely to be across household products, such as toilet rolls, where Tesco believes there is too wide a choice.