Instagram unveils curated account to showcase online merchants

Source: mobilemarketer, Tuesday, May 14, 2019

Instagram has created a special account called @shop that brings together posts from online merchants that sell products through the image-sharing app. The curated account aims to showcase top shopping categories including fashion, beauty and home decor.

Every product shown in the @shop account will have shopping tags that let Instagram users make a direct purchase without leaving the app. The @shop account has around 46,000 followers at present.