Trader Joe's debuts YouTube channel

Source: grocerydive, Wednesday, May 15, 2019

Trader Joe’s has launched a new YouTube channel that provides shoppers and fans with a sneak peek at what happens behind the scenes of the store. So far, the new channel has 19 videos across four categories including Recipes, How It’s Made, Products and Who We Are.

With nearly 5,400 subscribers as of today, the YouTube channel comes a year after the launch of the 'Inside Trader Joe's' podcast, which provides listeners with narratives from crew members, C-suite executives and store captains.