Amazon debuts click & collect counters in UK and Italy

Source: Amazon, Wednesday, May 15, 2019

Amazon is launching a delivery option that will let customers retrieve parcels from staffed counters at UK and Italian retailers, aiming to take advantage of the popularity of click and collect services across Europe. The new service, called Counter, marks a rare example of the ecommerce giant debuting a new offering outside its US home market.

Amazon has struck a partnership with Next to operate the counters at the apparel chain’s more than 500 outlets across Britain, where customers will be able to pick up a range of Amazon purchases. In Italy, it has formed similar partnerships with bookstore operator Giunti and other stores.