Kroger to build consumer brand incubator

Source: Supermarketnews, Wednesday, May 15, 2019

Pushing ahead with its alternative business strategy, Kroger has teamed with private investment firm Lindsay Goldberg to build an incubator for next-generation consumer product brands. Called PearlRock Partners, the platform will identify, invest in and help grow emerging consumer product companies and be one of the largest data-driven investment vehicles focused on consumer brands.