Auchan Spain launches AR-powered Cosmia MakeUP app
Auchan Retail Spain has debuted an app that enables users to visualize how cosmetics products look before applying them. The Cosmia MakeUP app uses augmented reality to help customers choose the product and is available in seven languages and is free for iOS and Android.
Cosmia is one of Auchan Retail’s key own brands and currently boasts 785 SKUs across both female and male products. The app also allows users to scan products at the shelf to receive tips and tutorials on their use. (Spanish language)