X5 Retail Group signs locker deal with Chinese Ucharm

Source: retail, Thursday, May 16, 2019

As it makes a series of aggressive moves to build out its ecommerce presence in Russia, X5 Retail Group has joined forces with Chinese cross-border specialist Ucharm in a deal that will see its X5 OMNI online arm partner to place Ucharm pickup lockers in Pyaterochka supermarkets, Perekrestok supermarkets, and Karusel hypermarkets.

300 lockers will be installed in an initial phase up until September with 2,700 lockers to be in place by end-2019. Shoppers will be able to collect orders made on the Ucharm platform as well as from other Chinese online stores and marketplaces. (Russian language)