H&M launches loyalty program in US

Source: Chain Store Age, Friday, May 17, 2019

H&M has announced the launch of the H&M Member loyalty program in the US. The program rewards repeat customers by offering personalized offers, access to exclusive events and services as well as opportunities to earn points.

The two-tier program, which has Member- and Plus-level status, also offers birthday and member day discounts and free shipping on orders over USD40. As part of the initiative, H&M is teaming up with external partners, including the hair salon chain Drybar. Program members will receive a 20% discount on Drybar services.