Amazon close to buying Sizmek's ad-serving technology

Source: bloomberg, Friday, May 17, 2019

Amazon is close to an agreement to buy the ad-serving technology of bankrupt company Sizmek in a deal that would give the ecommerce giant another weapon against Google’s dominant online ad business.

Sizmek’s Ad Server, which helps advertisers place spots around the internet and measure their effectiveness, competes directly with Google’s Marketing Platform, formerly known as DoubleClick. Scooping up ad-serving technology would bolster the pitch Amazon is making to advertisers to persuade them to shift money to its platform.