Kohl’s expands online assortment of sports gear

Source: cnbc, Tuesday, May 21, 2019

Kohl’s has signed a long-term deal with Fanatics to sell a wide selection of items from the licensed sports retailer - NFL jerseys, NBA T-shirts and more - on Kohls.com, starting this fall.

The partnership will make Fanatics the exclusive distributor of all licensed sports apparel and accessories - for men, women and kids - for Kohl’s. The two had already been working together, with Kohl’s acting as a wholesale partner to Fanatics, which sold some of its gear across Kohl’s stores.