Target's Goodfellow private label moves into men's grooming

Source: Retail Dive, Tuesday, May 21, 2019

Target has announced that its men's Goodfellow brand would be expanding to include grooming products after a year of testing. The grooming line launched in stores and online 19 May. The brand includes more than 30 products, ranging from beard, face, hair and body care, to fragrances and accessories.

The line is priced between USD3.99 and USD16.99, 20% less than comparable premium brands. Products in the grooming line fall under the Target Clean label and were made in line with Target's 2020 chemical strategy.