Pret a Manger UK acquires rival to expand Veggie Prets banner

Source: thegrocer, Thursday, May 23, 2019

British sandwich chain Pret A Manger has reached an agreement to buy rival sandwich chain Eat for an undisclosed amount as it looks to boost its plant-based offer. Pret said it plans to convert as many of Eat’s shops as possible into Veggie Prets to meet the growing demand for more vegetarian and vegan options.

Currently, there are only four Veggie Pret locations across London, and the acquisition of Eat’s estate of some 90 stores across the UK would enable the retailer to significantly accelerate the growth of the brand.