Google launches Grow My Store tool for retailers

Source: irishtechnews, Friday, May 24, 2019

Google has unveiled a new tool known as Grow My Store to support retailers with improving their customers’ online and omni-channel experiences. The new Grow My Store tool gives retailers a rating of their website while generating reports with recommendations on how to improve their customers’ online experience.

The site is initially being rolled out in English, French and Spanish speaking countries, with further European expansion plans in 2019. Retailers are testing against up to 22 metrics with Grow My Store. The metrics are based on studies into customer experience best practice. Google created the tool in response to consumers increasingly demanding more information and services expected from retailers online.