Weis Markets opts for Birdzi’s customer engagement ecosystem

Source: progressivegrocer, Wednesday, Jun 12, 2019

Weis Markets will employ Birdzi’s real-time digital ecosystem which is specially designed to support regional food retailers. A key component of the system is the Artificial Intelligence (AI) relationship engine, which uses several hundred attributes for each shopper, updated with each purchase, to power contextual relevancy.

In contrast to other personalization solutions that use only backward-looking historical purchase data, Birdzi’s deep integration to its white-label mobile and web apps offers a real-time view of shopper intent, permitting up-to-the-second recommendations based on customer behavior and location.