X5 Retail Group unveils new Perekrestok concept

Source: x5, Wednesday, Jun 12, 2019

X5 Retail Group has announced the opening of the first Perekrestok supermarket that pilots elements of the format's new concept. Based on its analysis of current customer trends, the chain is introducing "emotional" design elements at its stores and ensuring that they meet demand for fresh products and ready-to-eat foods.