Kroger pilots 30-minute grocery delivery

Source: Kroger, Wednesday, Jun 19, 2019

US grocer Kroger is testing a 30-minute grocery delivery service for customers within a three-mile radius of two stores near its Cincinnati headquarters. Called Kroger Rush, the service offers a limited assortment of every day “need-it-now” essentials, including fresh produce and deli, at a delivery fee of USD5.95.

Kroger’s new initiative once again underlines delivery speed as a key battleground in the online grocery market, with an increasing number of retailers offering fast and ultra-fast fulfillment options such as Sainsbury’s Chop Chop and Ocado Zoom. Others are building foundations to compete on speed and convenience, with Tesco confirming yesterday it will open its first urban fulfillment center within the next year. Ahold Delhaize is following a similar path in the US with the same partner.