Google YouTube launches AR beauty try-on

Source: verge, Thursday, Jun 20, 2019

Starting this summer, Google will let users experiment with Augmented Reality (AR) makeup on YouTube. The idea is to use the experience like an interactive ad; users watch a beauty vlogger talking about a specific brand of cosmetic, and a new “Virtual try on” feature will show them how they could look while wearing the product. MAC Cosmetics is the first brand to launch an AR Beauty Try-On campaign.