Former Snap exec launches new ecommerce platform in the US

Source: CNBC, Thursday, Jun 20, 2019

A new retail website called Verishop - created by Snap’s former chief strategy officer, Imran Khan - went live on 18 June. Verishop is launching with roughly 150 brands - and growing - already signed on. Those include apparel makers Levi’s, AllSaints, DVF and Citizens of Humanity; home-goods retailer Boll & Branch; make-up company Lily Lolo and skin-care line Kora Organics.

In many ways, Verishop aims to be a high-end and online version of a department store. And that’s at a time when traditional department store chains’ bricks-and-mortar stores are struggling.