Amazon US opens Gen Z-friendly online college store

Source: Chain Store Age, Friday, Jun 21, 2019

Amazon’s new Off-to-College store includes features such as influencer-curated style guides and textbook rentals. Available on desktop and the Amazon app, Amazon Off-to-College is a dedicated section of the site with a wide range of student-oriented products. The store features a curated list of dorm room items from Gen Z influencer Ava Philippe.