Woolworths (AUS) teams with Spoon Guru to tackle dietary requirements
Woolworths (Aus) has partnered with UK tech startup Spoon Guru to add new filtering options to its online shopping experience, allowing customers with food allergies or dietary and lifestyle restrictions to sort its products based on their needs. The dietary indexing was rolled out initially in May, with up to 30,000 products now filterable based on consumer needs, such as gluten-free, low fat, vegan and vegetarian. The service is also available through Woolworths’ New Zealand site, Countdown.
Tags: Advanced Branding, Merchandising, & Assortment, Asia/Pacific, Australia, Customer Service, Digital, Ecommerce, Food Progressive, Oceania, Woolworths