Sainsbury’s trials Higgidy in-store deli counter

Source: the grocer, Tuesday, Jun 25, 2019

Premium pie maker Higgidy is trialling an in-store deli counter in selected Sainsbury’s stores. The West Sussex supplier has branded a section of the deli counters in 11 Sainsbury’s supermarkets to offer a 12-strong range. The trial is set to run until the end of August. However, if successful, it could be extended to more Sainsbury’s supermarkets across the UK. (Paywall)