Casino France trials subscription-based discounts

Source: lineaires, Thursday, Jul 4, 2019

Casino France has been testing a subscription-driven discounts scheme since early June in its supermarkets and hypermarkets. For a subscription of EUR10 per month, customers will be able to benefit from a 10% permanent discount on all their purchases (excluding drive, Cdiscount, culture, jewelry, parapharmacy, and fuel). The subscription can be bought via the Casino Max app that manages the retailer’s loyalty program. (French language)