Alibaba Freshippo introduces breakfast service in Shanghai
Alibaba’s grocery chain Freshippo, known as Hema, has opened a breakfast pick-up store in central Shanghai’s Huangpu District. Pick’n Go offers more than 20 breakfast items including pancakes, bread, pizza, steamed buns, soybean milk, and coffee. Orders can be placed via Freshippo app for pick-up from a self-service locker to avoid morning rush hour lines. The ingredients for all items are sourced from Freshippo’s supply chain.