Sainsbury’s to extend beauty range overhaul to 100 stores

Source: lebensmittelzeitung, Friday, Jul 5, 2019

Sainsbury’s is to extend the makeover of its beauty product range to 100 stores, as part of plans to arrest a slump in sales. The retailer said after a successful trial at eight stores, which saw double-digit growth, its enhanced beauty range would be rolled out to the stores by March next year. Sainsbury’s CEO Mike Coupe said the supermarket wanted to cash in on the popularity of online beauty sites and blogging, which had fuelled strong demand for beauty products.