Intermarché Poland launches new fresh private label

Source: wiadomoscihandlowe, Friday, Jul 5, 2019

As part of a new assortment strategy, Intermarché has rolled out a new private label under the name 'From orchards and fields' to its Polish stores. The new brand includes 47 products from the fruit and vegetable category. All items are supplied by local farmers cooperating with the network for many years and are available in all Intermarché stores. (Polish language)