Amazon Adds 'Exclusively For Prime Members' To Select Products

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Amazon is now offering specific products on its marketplace exclusively to Prime members in a move to encourage shoppers to sign up for the program. This new selling option, discovered by One Click Retail, limits the purchase of popular items to Prime members. Thus far products have been found in Grocery, HPC, Baby, Sexual Wellness, Beauty, and PC Appliance categories.

This adds to the list of Prime exclusive initiatives Amazon has added in recent weeks. The ecommerce giant has added an exclusive holiday playlist to its offering of free music, a new Prime-only private label line of diapers and baby wipes, and new television shows on Prime Instant Video.

Amazon offers these exclusives to drive consumers into its Prime ecosystem where they spend more money and engage more regularly with Amazon.