Sam's Club is rethinking its product offerings in order to better compete with Costco and other competitors. The club store now will limit its house brand offerings from 21 to just 1, choosing to focus on its Member's Mark brand. In addition, Sam's Club plans to add more organic and specialty foods to its assortment. It plans to open 8-10 new stores in 2016, focusing on affluent areas as it attempts to change its image among customers.
Tags: Advanced Branding, Merchandising, & Assortment, North America, SAM'S Club, USA, Walmart
Based on: Advanced Branding, Merchandising, & Assortment
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