Media Markt Trials Electronics Rental Service in Germany

Source: Retail Detail, Monday, Jan 23, 2017

Media Markt Germany is trialing an electronics rental service, which will allow customers to purchase items after a rental period of at least one month. Customers can currently rent several hundred items, including consoles, televisions, smartphones, and cameras, for as long as the customer desires. As soon as the full purchase amount has been spent, the item can be bought for a fee equivalent to three months of its rent.