Amazon Prompts Direct to Consumer Fulfillment in Next Evolution of Supply Chain

Source: Graham Hotchkiss, Thursday, Apr 6, 2017

The Initiative: Amazon is pushing major CPG suppliers to optimize their operations for direct to consumer ecommerce. This requires evolution on two fronts:

  1. Product: Reimagining core product and packaging to ship easily and affordably
  2. Fulfillment: Implementing fulfillment capabilities to ship eaches directly to shoppers’ homes