Upon Marc Lore’s appointment to President of Walmart Ecommerce US, Walmart fundamentally shifted the values at the foundation of its ecommerce business. Where Walmart.com once served as an online alternative to a trip to the supercenter, Walmart’s ecommerce business now takes less inspiration from a store-based experience than ever before and instead strives to reinvent the role of Walmart in a uniquely digital context.
While still early in this strategic shift, Walmart is significantly better positioned today to compete in online retail than it was at the start of 2016.
Based on: Digital, Digital & Physical Integration, Marketplaces, Ecommerce, Mergers & Acquisitions, Divestitures, Future
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