RNG Stores of the Month - April 2017

Source: ioli Macridi, Wednesday, May 3, 2017

RNG is constantly tracking the newest and most innovative store formats from around the world. From planogram updates to new banners to test stores, our analysts are always seeking the latest and best in-store ideas in the industry. See below for the latest openings and new store format announcements.

In April, we saw Target and CVS unveil plans to remodel stores, Waitrose debut a recipe box delivery service to embrace the easy home cooking trend, and Aldi Sud introduce another pop-up concept that is centered around high quality restaurant meals as shoppers seek more foodie experiences.

New Formats & Remodels

  • Target is planning to invest $220 million to remodel more than half of its Dallas-Fort Worth stores this year, as part of its "Next Generation" store redesign. The new stores will include updated lighting, paint, and fixtures, Starbucks cafés, self-checkout lanes, and dedicated order pickup counters. The apparel, home, and beauty merchandise will also use updated visual merchandising with new mannequins and displays.
  • CVS unveiled a new store design focused on enhancing the customer experience with a wider assortment of healthier foods, health-focused products, and expanded beauty sections. There is also more informational signage throughout the store intended to help customers discover new offerings.
  • UK retailer Waitrose has revealed a new recipe box delivery service called Cook Well that offers singular and weekly subscriptions for recipe boxes delivered to homes for free. Subscribers can choose from eight meals each week that require less than one hour of preparation and contain fewer than 610 calories per portion.
  • 7-Eleven Japan is partnering with four other major convenience store operators in the country, Lawson, Ministop, Family Mart UNY Holdings, and East Japan Railway, to launch RFID-based POS solutions that will automate the checkout experience. Dedicated scanners will read the RFID price tags in a customer's basket, while sensors in store exits will detect when mobile or card payments have been received, allowing shoppers to leave stores. The move plans to alleviate the country’s labor shortage issue.
  • Mercadona installed juicing machines in all of its stores following a successful trial last year. The €20 million EUR (21.2 million USD) plan means customers can take oranges straight from the produce aisle and bring them to a self-service juicing machine.
  • Walgreens is planning to roll out its elevated beauty concept, which includes special beauty-trained store associates and an expanded brand offering to 1,000 additional stores by the end of 2017. The retailer will also move its plant-based private label beauty brand, Botanics, into more stores in order to differentiate its beauty offering.
  • Carrefour Brazil is expanding the remodeling of its hypermarkets with the updated New Generation concept to more stores. The new concept features updated lighting and fixtures, an expanded assortment of fresh food, premium items, and seasonal items, and additional services including a butcher station and fishmonger station.
  • J.C. Penney announced that 50 more of its in-store salons will be renovated and rebranded to "The Salon by InStyle" in 2017 as it revamps its 750 salons nationwide. The retailer will remodel salon areas and roll out online scheduling on its website and mobile app. J.C. Penney will also hire new skin estheticians, nail technicians, massage therapists, salon managers, and educators.
  • Mexican department store chain El Palacio Hierro is reopening its Santa Fe store, which will include a wellness center specializing in fashion and luxury sports equipment, a special area for electronic wearables, and a department dedicated to healthy food items. The retailer will also remodel its Perisur store in Mexico City to include a bar, an art exhibit room, a hairdressing area, a denim lab, and a workshop specializing in bags and footwear.
  • Shingsegae-owned E-mart is tapping into the K-Beauty trend by launching a new category called "mart cosmetics," which will take the form of independent beauty stores that provide one-to-one consultations. Scentence, E-Mart's eco-friendly cosmetics line, is the first cosmetics brand to be featured in this "mart cosmetics" category. The first Scentence store opened in Yongin, South Korea and seven more stores have opened since.
  • Hy-Vee is planning to build a small store and gas station that will offer a quick-service restaurant and a pickup lane for online grocery orders. The store will also feature a drive-thru coffee shop and measure between 12,000 and 16,000 square feet, compared to the retailer's 90,000-square-feet suburban stores.
  • The huge success of IKEA’s food division has prompted the company to consider opening standalone cafés. The company said that 30% of IKEA Food’s customers are coming to the stores just to eat, while over the past two years, the company set up successful pop-up restaurants in London, Paris, and Oslo.

Store-Within-A-Store (SWAS) & Pop ups

  • Aldi Sud opened the first Aldi Bistro in Cologne Mediapark, Germany, a pop-up concept that offers a daily menu, consisting of a starter, main course, and dessert, for €8 ($8.50 USD). The Aldi Bistro is part of the company’s “Simple is More” campaign launched in September 2016.
  • Waitrose is launching its first official 'Supper Club' at a new UK store, where customers can eat restaurant-quality meals created by chefs from its three culinary schools. To facilitate this, Waitrose will temporarily transform the store cafe for eight evenings with space for 50 customers each evening.
  • Beauty and personal care brand Neutrogena is launching an experiential pop-up store, Beauty Box, in London where customers will be able to use the manicure pod, enjoy treats from Blondies Kitchen, and use the Neutrogena Snapchat filter. There will also be an opportunity to test the new Neutrogena Visibly Clear Light Therapy Acne Mask and Spot Proofing Range. The Beauty Box will have display cabinets, neon artwork, and a photo booth.
  • Gwyneth Paltrow's online beauty and lifestyle brand Goop opened its first beauty pop-up store for one day in New York City on April 29. The pop-up store, named Shiso Psychic (By Goop), is focused on fragrance, specifically Goop's 'Edition 02, Shiso' that debuted earlier this month. 

Digital Innovations & Capabilities

  • Estee Lauder and YouCam Makeup have teamed up to launch a virtual try-on app on large touchscreens powered by augmented reality and facial mapping technology at Selfridges department stores across the UK. Shoppers will be able to virtually try on up to 30 lipstick colors and finishes on these new digital displays prior to making a purchase at the store.


  • Raley's has opened a new store focused on health and wellness, as well as more sustainable operations. The new 35,000-square-foot store offers a wide assortment of fresh, high-quality food and boasts environmentally friendly features such as solar panels. 
  • CVS is launching audio and optical centers as it expands its service offerings. The new centers will be located in the back of CVS stores and be similarly sized to CVS' MinuteClinics. The centers will offer hearing and vision tests, as well as provide feedback and solutions for patients in need.

Further Reading from RNG: