Hypermarket of the future – Real’s Markthalle Krefeld

Source: Howard Lake, Wednesday, May 9, 2018

Bianca Casertano, a Retail Analyst for PlanetRetail RNG, was recently granted exclusive access to Real’s Markthalle Krefeld and to Real CEO, Patrick Müller-Sarmiento. Located near Düsseldorf, Germany, Real’s Markthalle Krefeld is the latest ‘must’see’ hypermarket concept in Europe. With Western European hypermarket operators struggling due to demographic and lifestyle changes as well as the shift towards online, Metro-owned Real has understood that the modern big-box concept needs a new identity.

In this special video segment, we examined this concept through the lens of our Store of the Future framework, as well as identified initiatives suppliers will need to embrace as retailers further reinvent their stores.

Watch this video to:

  • Find out the drivers of change that have led Real Markthalle towards a process of radical reinvention to win in the future 
  • Understand how Real Markthalle has improved its ecommerce offering and has built a frictionless customer experience with online to offline integration
  • Discover key recommendations for suppliers in working with Real Markthalle in the future