Takeaways and Strategic Initiatives from Kroger's Investor Conference

Source: Danielle Dolinsky, Friday, Oct 30, 2015

After a successful start to the beginning of 3Q15, Kroger has confirmed its guidance given at the Q2 earnings call. The grocer expects identical supermarket sales growth, excluding gas, to range between 4-5% for FY15, as it looks to hit its 50th consecutive quarter of positive comps. The retailer continues to focus on improving existing stores to adapt to changing trends within the grocery channel rather than expanding its store network to new markets. This includes efforts to redefine their differentiation in digital, food progressive trends, pricing, and convenience.